Marketing Coordinator

Arts & Business Council of Greater Nashville

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Job Summary

The Marketing Coordinator plays a vital role in advancing the mission of the Arts & Business Council (ABC), working closely with the rest of the team to support the development and execution of the organization’s marketing initiatives. This position will primarily focus on promoting ABC’s core programs and services while effectively communicating the impact of our organization to a wide range of stakeholders.

Job Responsibilities

Typical duties will include, but are not limited to:

Marketing

• Collaborate with the Programs team to create and implement marketing strategies for ABC’s broad range of programs including Volunteer Lawyers & Professionals for the Arts (VLPA), Arts Board Matching, Periscope: Artist Entrepreneur Training, Education Seminars, Fiscal Sponsorship, and Creative Advantage
• Generate compelling, engaging written and visual content to effectively communicate the value of these programs for marketing materials, including one-sheets, newsletters, social media posts, and website updates.
• Promote and market special events, fundraisers, and other community engagement activities.
• With input from the Programs team, craft captivating stories that highlight the success and achievements of artists, volunteers, and other participants involved in ABC’s programs.
• Coordinate and disseminate program- and event-related content across identified external channels such as community calendars or other event listings.
• Assist Programs team in creating and distributing media alerts or press releases.
• Assist Development Coordinator and Executive Director with creation of Annual Report

Social Media

• Manage ABC’s social media presence across various platforms (primarily Instagram, LinkedIn, Facebook, and Twitter), ensuring consistent branding and engaging content.
• Develop and schedule posts, respond to inquiries and comments, and track engagement metrics to inform future strategies.
• Create and disseminate social media toolkits to community partners and stakeholders to amplify and expand the reach of social media marketing efforts.
• Monitor social media best practices and new opportunities to best engage with current and new audiences.

Event Support

• Assist with on-site marketing efforts such as staffing event tables, setting up signage, or other “all hands-on deck” functions for programs and events.

General 

• Serve as the “front line” of the organization by managing all general office communications including main phone line and email address, responding to or routing inquiries appropriately.
• Uphold ABC’s brand standards across all marketing materials and communications.
• Maintain a cohesive visual identity and tone of voice that aligns with ABC’s mission and values.
• Track marketing performance and provide insights to inform marketing strategies and program development.
• Conduct market research and analysis to identify new opportunities, target demographics, and/or emerging trends in the arts sector.

Qualifications

Position Requirements & Qualifications

Education/Experience

• High school diploma or GED required; Associate’s degree or Bachelor’s degree or equivalent experience in marketing, communications, or a related field preferred.
• Demonstrated experience in marketing, with specific experience in the nonprofit or arts sector a plus.
• Graphic design experience a plus

Characteristics, Knowledge, Skills and Abilities

• Passion for serving and building relationships across the Greater Nashville arts community, including artists, arts nonprofits, and creative businesses.
• Outstanding written and verbal communications skills, with the ability to craft compelling narratives and adapt messaging for various channels and audiences.
• Proficiency in social media management, content creation, and digital marketing tools and platforms
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.
• Dynamic self-starter with a high degree of professional independence and ability to exercise impeccable judgment with minimal guidelines.
• Collaborative mindset, confidence working within a small team, and proven ability to work with a variety of people and environments.
• Excellent knowledge of office software including Microsoft Office and GSuite (Docs, Sheets, Forms, etc.) and email marketing systems (MyEmma, MailChimp, etc.)
• Familiarity with task management software such as Asana, Basecamp, or Slack
• Knowledge of graphic design principles and experience with design software a plus
• Comfort using databases and marketing analytics tools — Salesforce and/or Google Analytics experience a plus, but not required.

Environmental Conditions & Physical Demands

• The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices and meeting rooms; use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations. The Arts & Business Council employs a flexible, hybrid work model with time spent in a temperature-controlled office and/or the employee’s preferred remote work location. Some work events may be outside or in temperature-controlled offices/venues.
• Some work outside of typical office hours may be required during the planning and execution of special events. Some light local travel to run errands may also be required.
• The work environment will require walking, standing, bending and carrying items weighing 1-30 lbs. Also, the employee must have manual dexterity, visual and auditory acuity. Reasonable accommodations may be made.

Additional Information

Benefits

How to Apply

Please email your resume and cover letter to the Arts & Business Council at info@abcnashville.org with “Marketing Coordinator” in the subject line. No phone calls, please.

The Arts & Business Council is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In addition, the Arts & Business Council of Greater Nashville commits to ensuring racial and cultural equity in all its policies and practices.

Details

• Date Posted: June 29, 2023
• Type: Full-Time
• Job Function: Administrative
• Service Area: Arts / Culture
• Salary Range: $40,000 expected, but commensurate with experience
• Working Hours: 9am-5pm Monday-Friday, plus periodic events outside of regular office hours